C3 396 Brand And Identity

Description

The projects in this issue illustrate how architecture can be used to convey a strong message about a company and its brand. Featured are eight buildings that not only affirm their physical presence in the urban contexts in which they are located but also express the mission, ethos, and values which the brands or companies choose to represent. Included are the new headquarters for BBVA by Herzog & de Meuron, Hankook Technodome by Foster + Partners, David Chipperfield’s Amorepacific Headquarters, and the LEGO House by BIG. Also in this issue, a focus on four residential projects in remote locations, surrounded by nature and designed following the challenges of their contexts.

CONTENTS

Brand and Identity

• Embodying Brand and Identity / Silvio Carta
• New Headquarters for BBVA / Herzog & de Meuron
• Hankook Technodome / Foster + Partners
• Kolon Corporate and Research Headquarters / Morphosis
• Amorepacific Headquarters / David Chipperfield Architects
• Kiswire Busan Headquarters + F1963 / BCHO Architects
• LEGO House / BIG
• Natura Headquarters São Paulo / Dal Pian Arquitetos
• Merck Innovation Center / HENN

Closing in on Nature – Natural Habitats

• Closing in on Nature – Natural Habitats / Heidi Saarinen
• Bridge House / Llama Urban Design
• Cloaked House / 3r Ernesto Pereira
• One Year Project / Life Style Koubou
• Moenda House / Felipe Rodrigues

240 pages, ills colour & bw / 22 x 30 cm / English, Korean